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I'm Sanil

A lead designer with 10+ years of experience but mainly, I like listening to people and make stuff for them
A bit about me

I've spent my career across travel, transport and gambling, simplifying complex systems into products people actually enjoy using.

 

Now I'm at Trainline, focussing on design leadership, company-level strategy and empowering others to build cool stuff (manging people).

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I'm also a football shirt collector, rock & roll listener, illustrator at heart, and curiously exploring the weirdness of AI.​​

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Projects

Featured projects

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Flexibility with Train Swap

Introducing a new way to swap trains alongside a nationwide campaign to drive usage for key Travel & Disriptions features

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2 x Gold Winner at London Design Awards

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Projects
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App homepage redesign

Leading the app’s biggest homepage redesign in over a decade, driving a 12% increase in purchase conversion and 1.2m additional ticket sales annually.

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Reward flights – design sprint

A hyper focussed sprint to uncover insights, design and prototype a new way for users to discover and choose flights using Avios

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Smoother sign in experience

Optimising one of our highest-traffic pages to reduce drop-off and improve the user experience, delivering a 12% reduction in drop-off and contributing to over £3m in ticket sales.

UEFA Euro Campaign Website

Crafting an immersive campaign website that turned social engagement into a shared fan experience, attracting over 1.2m visits

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1,000 posts
1,000 days

A personal challenge to create and post a design, illustration or animation on Instagram every single day for 1,000 days. 

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